Media Manipulation
A media blitz of ‘yellow journalism’ raged in the late 1920s and 1930s. Hearst’s newspapers ran stories emphasizing the horrors of marihuana. The menace of marihuana made headlines. Readers learned that it was responsible for everything from car accidents to loose morality.
Films like ‘Reefer Madness’ (1936), ‘Marihuana: Assassin of Youth’ (1935) and ‘Marihuana: The Devil’s Weed’ (1936) were propaganda designed by these industrialists to create an enemy. Their purpose was to gain public support so that anti-marihuana laws could be passed.